Blue Nile

Blue Nile added touch and feel to their successful online-only presence by opening brick and mortar stores in shopping malls across the country. The design of their new prototype store enhanced the jeweler’s educational approach to buying diamonds with a hands-on retail experience. The prototype had to be flexible enough to accommodate widely varied mall tenant spaces ranging from 1100 to 2000 square feet in a planned roll-out of 19 new locations by the end of 2023. As Brand Lead I contributed to concept and design development, led client presentations, coordinated communication with consultants and vendors, and implemented the programmatic roll-out through all phases of construction.